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How your Google Search is changing with AI, as Search Generative Experience comes to India

Google is coming up with an all new feature for its users in India, the Search Generative Experience (SGE) for Google Search. This has marked a significant shift in the evolution of generative AI and web searches. The Google SGE is expected to make the searching a lot easier and accessible, as it will be integrated with Google Search. It will be a layer of generative AI directly into Google Search, so you don’t have to go to any chatbot separately. This will make your work 10 times easier, no matter if it’s a code or a recipe of your favourite food.

Currently, Google has rolled the SGE for testers. You can access it through the Search Labs suite of experimental products. If you want to use the SGE, then you need to employ Google Search via the Chrome web browser or the updated Google app on Android or iOS devices. The SGE will display a distinct visual layout compared to standard search results after it’s enabled.

Also read: Google’s AI based Magic Compose will change your text messaging skills forever

Google SGE

The main function of the SGE is to generate a snapshot of the requested information. This snapshot will give you easily verifiable information, generated by other similar search results that link to relevant websites. 

The process involves multiple large language models (LLMs), and also includes advanced versions of Google's MUM and PaLM 2. 

Availability for a particular search query depends on the LLM's confidence in understanding, knowledge and accuracy. Google emphasises on responsible usage and plans to fine-tune the feature based on user feedback and evolving models.

Also read: Google Bard gets a desi touch: 2 new features Indians will find useful

Google SGE

The SGE will also bring a conversation mode, which allows users to ask questions, both in English and Hindi. TSo you don’t have to type again and again.

However, talking about Bard, it will work with the SGE. Bard will focus on interactive conversations while the SGE streamlines information journeys. 



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