Jio Saarthi voice-assisted feature launched to help users digitally recharge their phones

Reliance Jio has launched ‘Jio Saarthi,’ an interactive in-app voice-assisted feature that will help users recharge their phones through the MyJio app. The feature is integrated in MyJio app and will help users through the full recharge process, from choosing a plan to making payments. ‘Jio Saarthi’ will help users in Hindi and English languages. The feature will be gradually made available in 12 regional languages. Jio Saarthi talks to the users through the process and helps them locate payments details, including how to find the card number and where to enter it.Jio users who have not done an online recharge till now will be prompted with this new feature.

Reliance Jio has now become the largest telecom provider in India with a subscriber of 331.3 million as of the second quarter of 2019. Is nearest competitor, Vodafone Idea Ltd. indicated a loss in customer base from 334.1 million to 320 million. Earlier this year, Reliance Jio also edged past Bharti Airtel. According to the Telecom Regulatory Authority of India (TRAI), by May end, Jio had added 8.2 million users from April to the end of the month with 323 million wireless customers.

TRAI’s data showed that both Bharti Airtel and Vodafone Idea lost users and in May, apart from Jio, BSNL added subscribers too - about 24,276 of them. As per TRAI, Jio ended May with 322.98 million users. In May, the overall data showed Vodafone Idea had 33.36 percent of the market share, followed by Mukesh Ambani’s Reliance Jio with 27.80 percent. Bharti Airtel fell down to number three with 27.58 percent market share, followed by  BSNL and Tata Tele to round off the top five with 9.98 percent and 0.30 percent market share, respectively.

In figures released last week, Jio announced that it took the lead position in the Indian telecom market while Vodafone Idea’s market share declined. Vodafone cited reasons of introduction of ‘service validity vouchers’ in the previous quarters. However, the company said it introduced bigger data bundles at Rs 229 offering unlimited calls, and 2 to 2.5GB data per day. Reliance Jio was launched in 2016 and it started an intense price war between the telecom operators, which also led to a fair amount of consolidation in the market. You can read our detailed report on best prepaid options here.

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